SAN FRANCISCO and CHICAGO—Thoma Bravo, LLC, a leading private equity investment firm, today unveiled its updated corporate identity. The complete brand refresh includes a new logo, logo mark and website (https://www.thomabravo.com/), which were designed to better represent and reflect the firm's strength and innovative strategies.
"At Thoma Bravo, we are extremely proud of our history and track record. At the same time, we are more excited than ever about what the future holds," said Orlando Bravo, a managing partner at Thoma Bravo. "Our new identity and mark represent our commitment to delivering superior value to our investors and companies -- and doing so in a partnership-oriented approach."
Thoma Bravo tasked Switch9, Inc., a venture studio that works with early-stage technology companies to accelerate go-to-market readiness, with creating an identity that represents Thoma Bravo's track record of partnership and success. Switch9 worked directly with Thoma Bravo to create a mark that works effortlessly across digital and physical channels. The mark consists of two pillars that provide a strong foundation to represent partnership, strength and collaboration. The left pillar represents Thoma Bravo's history (centered around trust, stability and approachability) and the right symbolizes the firm's future (centered around innovation, focus and growth). The newly redesigned website offers an improved, mobile-ready platform to highlight the firm's team and communicate the latest news and happenings at Thoma Bravo and its portfolio of software and technology companies.
"We went through a lengthy process to select the best imagery and colors to represent Thoma Bravo in a way that maintains and celebrates our heritage while still moving the brand forward," said Jennifer James, managing director of investor relations and marketing at Thoma Bravo. "We've done a great job over the years in building our culture internally and among our portfolio companies, and we are excited to elevate our branding to better reflect that success externally as well."
About Switch9, Inc.
Switch9, Inc. is a venture studio that works primarily with early-stage technology companies to accelerate go-to-market readiness. The firm was created by a team of marketing experts, including former Barracuda Networks executives and one of its founders. Unlike traditional agencies, Switch9 invests in its clients through its early-stage venture investment firm - 345 Partners. Switch9 also works with select established businesses that have similar marketing requirements. For additional information, visit www.switch9.com.
About Thoma Bravo, LLC
Thoma Bravo is a leading private equity firm focused on the software and technology-enabled services sectors. With a series of funds representing more than $30 billion in capital commitments, Thoma Bravo partners with a company's management team to implement operating best practices, invest in growth initiatives and make accretive acquisitions intended to accelerate revenue and earnings, with the goal of increasing the value of the business. Representative past and present portfolio companies include industry leaders such as ABC Financial, Blue Coat Systems, Deltek, Digital Insight, Global Healthcare Exchange, Hyland Software, Imprivata, iPipeline, PowerPlan, Qlik, Quorum Software, Riverbed, SailPoint, SolarWinds, SonicWall, Sparta Systems, TravelClick and Veracode. The firm has offices in San Francisco and Chicago. For more information, visit thomabravo.com.
