MÖGLINGEN, Germany—USU GmbH has reinforced its position as the leading European provider in the growing SaaS management market through the strategic acquisition of saasmetrix. The acquisition process was supported by Thoma Bravo, a leading private equity investor in the technology sector. The integration of saasmetrix's highly scalable software provides USU with an innovation boost in a dynamically growing market and expands its existing SaaS portfolio with powerful features for automation, transparency, and cost reduction.
Why SaaS Management is Becoming Increasingly Important
According to the latest market insights from Gartner, more than 50% of companies will be using SaaS management platforms (SMPs) by 2027 to address rising costs, lack of transparency, and security risks. Organizations that do not centrally manage their SaaS usage spend up to 25% more on unnecessary or unused licenses and are five times more vulnerable to cyberattacks. With the acquisition of saasmetrix, USU proactively responds to these developments and offers companies a future-proof solution for managing and optimizing their SaaS environments.
Strengthening USU's SaaS Management Platform
The integration of saasmetrix into the USU portfolio enables a comprehensive SaaS management platform that now offers the following key benefits:
• Enhanced Discovery Capabilities: Companies gain deep insights into their entire SaaS landscape, including shadow IT.
• Automation of Onboarding and Offboarding Processes: Seamless integration into existing IT and HR systems reduces manual efforts and minimizes security risks.
• Cost Reduction through License Optimization: Unused or duplicate licenses are automatically identified and eliminated, resulting in significant cost savings for companies.
• Compliance and Security Management: The solution ensures that companies meet regulatory requirements and securely integrate SaaS applications into their IT infrastructure.
New Market Opportunities and Expanded Target Groups
With this acquisition, USU gains access to new customer segments that require an intuitive and quickly deployable SaaS management solution. USU traditionally serves large enterprises with complex license management requirements, whereas saasmetrix specializes in SaaS management, primarily targeting companies with modern cloud-first and hybrid strategies.
Customer Benefits – Executive Statements
Dr. Benjamin Strehl, CEO of USU GmbH, on the acquisition: "By integrating saasmetrix, we are significantly strengthening our SaaS management portfolio. Companies are increasingly facing the challenge of efficiently managing their SaaS costs and licenses. The combination of our solutions creates an industry-leading platform for automating and optimizing SaaS environments."
Marcel Banmann, CEO and co-founder of saasmetrix, adds: "Our vision has always been to make SaaS management simple, efficient, and intelligent. Through the synergies with USU, we can elevate this vision to a new level and offer companies even more comprehensive control over their SaaS usage."
Integration and Future Prospects
saasmetrix will be integrated into the USU Group in a way that ensures existing customers continue to benefit from its proven solutions. At the same time, saasmetrix's technology will be gradually incorporated into the USU portfolio, combined with USU’s strengths and expertise to create a state-of-the-art solution for the SaaS management market. In the coming months, customers of both companies can expect enhanced functionalities and new innovation projects. With this strategic acquisition, USU is making a clear statement about the future of SaaS management and reinforcing its commitment to supporting organizations with innovative technologies for software and IT optimization.
Read the release on the USU website here.